BBB SCAM STOP PROGRAM
Scammers don't care who picks up. They have scripts designed to fool us all.
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HEADS UP. TRENDING RIGHT NOW IN CENTRAL ILLINOIS
Fake "Google verification" calls and more are hitting Central Illinois businesses this week. Do not pay.
The caller introduced himself as Andrew, with Google Business Listings. Polite. Professional. Well-spoken. He said the company's profile was about to be flagged "unverified" — search rankings would collapse, reviews would vanish, the business would go effectively invisible on Google within the week.
The shop owner panicked. He had been meaning to deal with his online presence for two years. He had just never gotten around to it. Now it sounded like the decision was being made for him.
Andrew had a fix. A one-time verification fee. $399. He would walk through the entire process, secure the listing, restore the rankings. All he needed was a credit card.
Then came a second issue. A duplicate listing had been created by a competitor. If it wasn't secured, all the negative reviews would land on the real one. Another $799.
Then a "premium placement fee." $497.
Then a "monitoring service." $29 a month for a year.
By the end of the call, the shop owner felt relieved. Finally, the Google problem was handled.
Google does not call businesses to verify them. Ever.
Google does not charge a fee to fix a listing. Ever.
Google does not sell "premium placement" or "monitoring" through outbound phone calls. Ever.
The duplicate listing wasn't real. The monitoring service didn't exist. The phone number was spoofed.
Any business owner can check verification and update their Google Business Profile themselves, directly through Google's own free profile tool.
The $2,043.00? Gone. By the time the shop owner mentioned it to anyone a week later, the "support line" wasn't picking up.
1. The fear of invisibility. Local businesses live or die on Google. When someone calls and says "your listing is about to disappear," the reflex is to act fast, before the damage is done.
2. The relief of finally "doing the thing." Most business owners know they should be more active with their online presence. They have been putting it off. So when someone calls and offers to handle it right now, part of them is grateful. They get to check a box. They get to feel like the problem is solved.
The scam is believing you don't have time to question it because you have been avoiding it.
If your business gets a call like this, hang up. Then open Google's official Business Profile tool and check your listing yourself. If something genuinely looks off, contact BBB of Central Illinois. We will help you sort out what is real and what is not. No charge. No upsell.
Whether you run a business, live in the community, or serve one from city hall, the Scam Stop Program has a lane built for you. All three are free. All three are BBB-backed. All three start today.
The HVAC shop owner isn't alone. Every week, Central Illinois businesses lose money to calls just like his.
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The Scam Stop Program is not about scaring people. It is about making sure they see it coming.
Whichever lane you take, you are helping shut this down for everyone else in Central Illinois.
Or report a scam right now. Anonymously. Free.

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